Earn from the audience you built.

MiM is for fashion Creators who want to monetise their audience without relying on brand deals or affiliate links, and for Fans who want personalised style advice from the Creators they already trust. We're focused on fashion: styling, personal shopping and wardrobe consulting.

Creators sign up, build a Studio (their public storefront), and design custom Services with their own pricing, Stages and Deliverables. A Service has two parts: a journey of Stages the Fan completes in order (a form to gather a brief, photos or style preferences, and a video call for a live styling session), and the Deliverables the Fan receives: a lookbook, a shopping list, a document such as a PDF style guide, or any combination. A Service can be a single video call, a single lookbook, or a full journey with several Deliverables, giving Creators full freedom to shape the work. Fans book and pay upfront, MiM holds the funds securely, and the Creator is paid out within 2 business days of marking the Request complete.

MiM is free to join for Creators. There is no monthly fee, setup cost or per-listing charge. MiM only earns a 20% commission per completed paid Request. That covers hosting, payment fees and currency conversion.

No. The 20% commission is the whole cost, so there are no separate Stripe fees. Card processing and currency conversion are absorbed by MiM rather than added on top, which means the moment you set a price you know your payout: that price minus the 20%. A Fan booking from another country pays in their own currency at live rates and your payout is unaffected. Payouts go out within 2 business days of marking the Request complete.

Creators have full freedom to design Services around how they like to work. Each Service has two parts. The journey is the Stages a Fan completes in order: forms (questions to gather a brief, photos or style preferences), video calls (live styling sessions, wardrobe walk-throughs, shopping support), and selections (where the Fan picks a direction from options the Creator sets). Alongside the journey sit the Deliverables the Fan receives: a lookbook (a visual moodboard of curated outfits), a shopping list (shoppable product links) and documents (files such as a PDF style guide, wardrobe audit or outfit feedback). A Service can be a single quick video call, a single lookbook, or a full journey with several Deliverables. Creators choose what fits the work, with no fixed templates.

Fans pay upfront and the funds are held securely. Once the Request is marked complete, the Creator is paid out within 2 business days via Stripe, our trusted payment provider. There's no chasing deposits, no invoicing and no asking Fans for money directly.

Fans visit a Creator's MiM storefront, choose a Service that fits what they need, complete the Creator's intake questions (and book a video call if the Service includes one), and pay upfront. Once the Request is delivered, they get personalised style advice direct from the Creator.

Because the structure is what makes it worth paying for. A Fan booking someone they found in a feed can see the shape of what they've bought before they commit: the intake questions, the video call if the Service includes one, and the Deliverable they keep at the end. Their money is held securely until the work is delivered, and they can see which Stage they're on the whole way through. A DM reply gives them none of that, which is why free advice and a paid Service aren't the same offer.

MiM is operated by Aesir Technology Ltd, a company registered in England at 3rd Floor, 86–90 Paul Street, London EC2A 4NE. Payments are processed by Stripe, our trusted payment provider.