Built for fashion creators.
We built MiM because we love fashion and look to creators for inspiration more than most brands. When we looked at the options for fashion creators we saw that there are only two real ways to make a living: brand deals and affiliates. Neither offers fans much, and they often don't align with a creator's taste.
Authenticity and community.
Most creators know that taking the wrong brand deal costs them more than it pays. When it's your main source of income, it's hard to see another choice. MiM gives creators another option: one that lets them earn by connecting with their audience, without asking them to compromise on what they recommend.
Frequently asked questions.
Who we are, why we built MiM and how to reach us.
MiM is built and operated by Aesir Technology Ltd, a UK company registered in England at 3rd Floor, 86–90 Paul Street, London EC2A 4NE. It was founded in 2025 by Allister Braithwaite (Founder & CEO) and Harry Evans (Technical Co-founder).
Get in touch.
Questions, partnerships or press? Send us a message and we'll get back to you.