Short description
MiM is a platform for fashion creators and personal stylists to sell online styling services.
About MiM.
Boilerplate descriptions journalists and partners are welcome to reuse.
Longer description
MiM is a platform for fashion creators and personal stylists to sell online styling services, including outfit feedback, wardrobe audits, personal shopping lists, video consultations, moodboards, files and shoppable item links. Creators build a public studio, design their own services from forms, video calls and deliverables such as lookbooks, shopping lists and documents, and earn directly from their audience without relying on brand deals or affiliate links.
Why MiM exists
Fashion creators have traditionally had two ways to earn from their audience: brand deals and affiliate links. Both reward volume and reach more than taste and trust. MiM gives creators a third option, a way to earn directly from the people who already trust their judgement.
Founding creators
MiM is seeking founding creators. Selected creators receive a discount on MiM's standard 20% platform commission and other early-creator perks.
Quick facts.
The essentials, at a glance.
Company
- MiM, operated by Aesir Technology Ltd
- Registered in England
- 3rd Floor, 86–90 Paul Street, London EC2A 4NE
Founded
- 2025
- Allister Braithwaite, Founder & CEO
- Harry Evans, Technical Co-founder
Current status
- Live as of August 2026
- Founding creator programme open
- Creators can apply and take bookings
Category
- Creator economy
- Fashion technology
- Online marketplace
Audience
- Fashion creators, stylists and personal shoppers
- Fans seeking personalised style advice
- Focused on fashion: styling, wardrobe and personal shopping
Pricing model
- Free to join for creators
- 20% commission per completed paid request
- No monthly or setup fees
Payments
- Fans pay upfront via Stripe
- Funds held securely until the request is marked complete
- Creators are paid within 2 business days of request completion
What MiM is, and isn't.
A quick guide for journalists categorising MiM accurately.
MiM isn't
- A generic link-in-bio or scheduling tool.
- An influencer marketing or affiliate platform.
- A wardrobe app or AI outfit generator.
MiM is
- A platform for fashion creators and personal stylists.
- A marketplace for paid one-to-one styling services.
- Free to join, with a 20% commission per completed paid request.
What MiM enables.
The building blocks creators use to design and deliver their services.
Studios
A creator's public storefront. Each creator has a studio at a personal handle, where they list their services, prices and how to book.
Services
Creators design custom services from a journey of stages (forms, video calls and selections) plus the deliverables a fan receives. There are no fixed templates.
Forms
Custom intake questions creators ask up front. Used to gather a brief, photos, sizes, occasion details or style preferences.
Video calls
Live styling sessions, wardrobe walk-throughs or shopping support. Creators choose whether a service includes a call.
Deliverables
What the fan receives, shared by the creator when it's ready: a lookbook (a visual moodboard), a shopping list (shoppable item links) or a document (files such as a PDF style guide).
Requests
Each booking becomes a request. Creators manage their work, communication and deliverables in a single inbox.
Example services creators offer.
Common formats fashion creators sell on MiM.
Outfit feedback
A fan submits photos or describes an outfit. The creator responds with structured feedback and styling suggestions.
Occasion styling
A fan shares an event and what they own. The creator delivers a clear outfit recommendation.
Wardrobe edit
A fan shares photos of their wardrobe. The creator helps decide what to keep, repurpose or replace, and styles outfits from existing pieces.
Personal shopping list
A curated list of items tailored to a fan's brief, body shape, budget and style, with links and styling notes.
Style guide
A personalised PDF guide covering colour palette, outfit formulas, shopping recommendations and styling rules.
Video consultation
A live styling consultation, often used as a single-stage service or paired with a deliverable.
How to write about MiM.
Approved terminology and capitalisation for journalists, writers and partners.
Capitalisation
- Use 'MiM', not 'MIM' or 'Mim'
- URL: trymim.com
- Write MiM product nouns in sentence case: creators, fans, studios, services, requests, stages, deliverables
- Use 'deliverable' (not 'delivery') for what a fan receives: a lookbook, shopping list or document
- 'Delivered' describes a request the creator has completed, not the deliverable itself
What MiM is
- A platform for fashion creators and personal stylists
- Sells online styling services
- Avoid 'app', 'website' or 'social network' as the primary description
Who uses MiM
- 'creators', not sellers, vendors or influencers
- 'fans', not customers, clients or buyers
Core entities
- 'studio', not shop or store
- 'service', not product or listing
- 'request', not order or booking
- 'stage', not step, for the parts of a service a fan completes
Media assets.
Brand assets for journalists, podcasters and partners. Product screenshots and additional formats are available via the contact form at the bottom of this page.
Logo and wordmark
MiM wordmark. Please use 'MiM' as the canonical capitalisation.
Product screenshots
Studio pages, the service builder, the request inbox and the deliverable view. Available on request via the contact form below.
Brand colours
MiM's primary palette includes a peach cream gradient with navy and warm neutrals.
Press contacts.
For interviews, quotes, product access, screenshots or background information, contact the founding team directly.
Allister Braithwaite
Founder & CEO. Founder interviews, partnerships and company enquiries.
Get in touch.
Press, partnerships, podcasts and creator stories. Send us a message and we'll get back to you.
Press FAQs.
Common questions for journalists and writers covering MiM.
MiM is a platform for fashion creators and personal stylists to sell online styling services.